Approve SEO – Search & Publishing. Approve SEO is an English-language editorial publication about search, technical website maintenance and useful online publishing. Our focus is the work behind a website people can find, understand and use.
This edition begins in 2026. We are building a library of practical explanations for independent publishers, small website teams and people learning how search works. The publication does not claim continuity with earlier operators of this domain.
What we cover
Our four desks cover Search Essentials, Technical SEO, Publishing, and Tools & Measurement. We explain the choices behind website architecture, content maintenance, search measurement and software selection.
How we work
We prefer original documentation and clearly attributed sources. Articles should separate documented behavior from practical interpretation, and identify uncertainty where a result depends on a particular website or configuration. We do not promise rankings or traffic.
Approve SEO is the publication identity. Our current bylines identify editorial teams rather than individual experts. Read about the editorial desks and our editorial process.
Get in touch
Use the contact form for editorial questions, corrections and partnership enquiries. We review proposals for relevance; submission does not guarantee coverage.