Publishing
An editorial workflow for evidence-led SEO publishing
A repeatable path from question to research, draft, verification and maintenance—without invented expertise or publication history.
The Approve SEO reading room
Category: Publishing
Create, maintain and connect content that answers real reader questions.
Publishing
Internal linking for an editorial site: connect the next useful answer
Build links around prerequisites, decisions and follow-up tasks, then check that important articles receive useful paths into them.
Publishing
Update, merge or retire: a practical content refresh framework
Diagnose why an article is underperforming before rewriting it. Choose the smallest change that restores a useful, accurate answer.
Publishing
Google’s May 2026 AI guidance: turn the announcement into an editorial brief
The new resource keeps foundational SEO relevant and emphasizes distinct value. Apply that guidance through better assignments and evidence, not…