Growth & Distribution
How to Measure Digital PR Beyond Link Counts
Measure digital PR campaign performance by tracking relevant coverage, referral traffic and reader actions against a baseline.
The Approve SEO reading room
Category: Growth & Distribution
Earn attention for useful work through digital PR, outreach, distribution and responsible growth.
Growth & Distribution
How to Evaluate an Editorial Partnership
To evaluate editorial partnerships, assess audience relevance, partner credibility, editorial control, disclosure, rights and measurable reader value..
Growth & Distribution
Content Distribution Checklist for Evergreen Guides
To distribute evergreen content, publish a useful guide on your website and share relevant adaptations through email, social media, communities…
Growth & Distribution
Digital PR for Small Publications: Earn Useful Citations
Digital PR for small publications is the work of earning media coverage, brand mentions and editorial citations through useful stories…
Growth & Distribution
How to hire SEO help with a scope you can verify
Buy a defined investigation or implementation outcome, retain ownership, and ask for evidence that another person can reproduce.