Technical SEO
How to run a technical SEO audit that produces a fix list
Audit in dependency order: access, indexability, URL consistency, templates and performance. Turn each finding into a reproducible repair.
The Approve SEO reading room
Category: Technical SEO
Practical diagnostics for crawling, indexing, redirects and website performance.
Technical SEO
Robots.txt, noindex or a password: choose the right control
Crawling, search inclusion and private access are different problems. Choose the control that matches the outcome you need.
Technical SEO
Canonical URL decisions: when to consolidate and when to keep pages separate
Use canonical preferences for genuinely similar pages, align your signals, and investigate the content before applying a sitewide rule.
Technical SEO
Build a historical URL map before rebuilding a publication
Preserve useful destinations with evidence, relevant replacements and tested redirects instead of sending every old address to the homepage.
Technical SEO
Choose WordPress hosting by testing the publication you will run
Evaluate recovery, isolation, caching, support and real page behavior before deciding whether a hosting plan fits your publication.
Technical SEO
Googlebot’s 2026 fetching clarification: check HTML weight before cutting content
Google’s March explanation distinguishes per-resource fetching limits from whole-page weight. Use it to investigate bloated output and verify what the…