Tools & Measurement
Build an SEO measurement baseline before chasing growth
Separate visibility, visits and outcomes, then keep enough context to explain changes without mistaking correlation for proof.
The Approve SEO reading room
Category: Tools & Measurement
Choose the right tools and interpret search and website data with care.
Tools & Measurement
How to choose a WordPress SEO plugin without buying duplicate features
Evaluate the output your publication needs, the features already supplied by WordPress and hosting, and the cost of maintaining another…
Tools & Measurement
Do you need a paid SEO crawler? A buying framework for publishers
Start with the questions your audit cannot answer, then test crawl coverage, exports and repeatability before committing to a subscription.
Tools & Measurement
Choose analytics around the questions your publication needs to answer
Compare measurement coverage, data access, implementation effort and privacy controls before choosing a dashboard or adding another script.
Tools & Measurement
Google’s new AI performance reports: what publishers can measure now
The 2026 reports make AI-feature impressions easier to inspect. Use the new visibility data without treating it as a complete…
Tools & Measurement
Search Console platform properties: separate Google discovery from social reach
The July 2026 rollout adds Google-search visibility for supported social and video content. Here is how to compare it without…