Growth & Distribution
How to Measure Digital PR Beyond Link Counts
Measure digital PR campaign performance by tracking relevant coverage, referral traffic and reader actions against a baseline.
Technical and measurement editor
Theo Bennett
Theo Bennett is the technical and measurement editor at Approve SEO. Theo covers crawler verification, website maintenance, analytics interpretation, software contracts and the limits of benchmark data. Articles draw on official documentation and other identified primary sources, with practical checks readers can reproduce on their own sites. Examples are labelled when they are illustrative rather than measured results. Theo's portrait is an illustration drawn in Approve SEO's house style. Source suggestions and corrections are handled through Approve SEO's editorial contact route.
Covers
- Technical SEO audits
- Crawler verification and robots controls
- Canonicals and redirects
- Analytics, measurement and SEO tools
Record
32 published articles
Last updated October 23, 2026
Standards
Every article follows our editorial policy. Found a mistake? See corrections or contact the editors.
Articles by Theo Bennett
Publishing
How to Create a Corrections Policy and Public Change Log
Create a practical corrections policy, assess reader reports and maintain a public change log that explains substantive edits clearly.
Search Essentials
How to Track AI Search Citations Without Overclaiming
Track AI search citations with a repeatable query sample, saved answers and separate measures for mentions, citations and referral visits.
Tools & Measurement
SEO Tool Contract Checklist: Limits, Seats and Renewal
Check SEO tool seats, usage limits, billing commitments, renewal terms and exports before buying or renewing a subscription for your…
Technical SEO
How to Verify Search Engine Crawlers in Server Logs
Verify crawler identity with trustworthy client IPs, official range lists and DNS checks, then use the evidence to investigate technical…
Publishing
A Content Repurposing Workflow for Small Publishers
Turn a maintained guide into useful email, checklist and video formats with a content repurposing workflow that preserves evidence and…
Growth & Distribution
How to Evaluate an Editorial Partnership
To evaluate editorial partnerships, assess audience relevance, partner credibility, editorial control, disclosure, rights and measurable reader value..
Tools & Measurement
UTM Parameters for Content Distribution: A Practical Guide
UTM parameters for content distribution are tracking tags added to a URL to identify the source, medium and campaign behind…
Search Essentials
Search Console Impressions: What They Actually Measure
Search Console impressions are the number of times links to your site are counted as appearing in Google results, using…