Search Essentials
A practical SEO roadmap for a small publication
Start with discoverable pages, useful coverage and a measurement baseline. Here is how to turn those priorities into a manageable…
Publishing editor · Editorial pen name
Mara Ellis
Mara Ellis is an editorial pen name used by Approve SEO for publishing and search guidance. The byline covers article planning, content repurposing, corrections, internal linking and maintaining useful evergreen resources. Articles attributed to Mara follow the publication’s sourcing and review process, with clear distinctions between documented facts, editorial recommendations and worked examples. The name gives this coverage a consistent byline; it does not identify an individual contributor. The accompanying portrait is an original AI-generated illustration. Readers can find the underlying sources in each article and send questions or corrections through the publication’s contact page.
Publishing
An editorial workflow for evidence-led SEO publishing
A repeatable path from question to research, draft, verification and maintenance—without invented expertise or publication history.
Search Essentials
Map search intent without creating a page for every keyword
Group queries around the decision a reader needs to make, then assign a distinct job to every article.
Search Essentials
Write titles and meta descriptions that match the page
Make the search promise precise, keep the visible headline aligned, and evaluate changes against the queries the page actually serves.
Publishing
Internal linking for an editorial site: connect the next useful answer
Build links around prerequisites, decisions and follow-up tasks, then check that important articles receive useful paths into them.
Publishing
Update, merge or retire: a practical content refresh framework
Diagnose why an article is underperforming before rewriting it. Choose the smallest change that restores a useful, accurate answer.
Publishing
Google’s May 2026 AI guidance: turn the announcement into an editorial brief
The new resource keeps foundational SEO relevant and emphasizes distinct value. Apply that guidance through better assignments and evidence, not…