Approve SEO

A clearer view of search.
Practical knowledge for people who publish.

The publication
Tools & Measurement

SEO Tool Pricing Database

Approve SEO Research DeskPublished 5 min read

The SEO tool pricing database compares subscription prices, billing terms and usage limits for 12 SEO tools. Approve SEO checked the vendors’ official pricing pages on September 11, 2026: ten entries have a verified numeric price, while two retain an explicit pricing gap. The database covers crawlers, rank tracking, backlink research, content optimization and AI visibility software.

Compare the plan behind the price before choosing software. A monthly equivalent can require a full year’s payment, and a low starting price may exclude the seats, tracked queries or exports your team needs. Each record links to its official source and retains the quoted currency. This is a documented sample, not an exhaustive directory or a hands-on product ranking.

Compare SEO tool pricing

12 selected tools, with 10 verified numeric prices and two explicitly unavailable prices. This is a plan-price sample, not a performance ranking or a complete market inventory.

Download the dataset (CSV)

Quoted prices use the currency and billing term shown. Prices older than 45 days are withheld until rechecked. Taxes, limits and commitment terms may differ.

12 records

  • SEO Spider — Paid licence (1–4 users)

    Checked Date
    2026-09-11
    Amount
    199
    Currency
    GBP
    Billing Interval
    year
    Annual Commitment
    Yes
    Usage Limits
    One named user per licence; volume discounts start at five licences.
    Price Basis
    Per user annual licence
    Full record, verification and limitations
    Seats
    1
    Projects
    Not established
    Tracked Keywords
    Not established
    Crawl Pages
    Not established
    Credits
    Not established
    Overages
    Not established
    Tax Wording
    Not established
    Trial Free Limits
    Not established
    Mandatory Addons
    Not established
    Quote Only
    No
    Uncertainty Note
    Tax and checkout currency were not verified; displayed GBP price retained.
    Vendor
    Screaming Frog
    Product
    SEO Spider
    Category
    Crawler
    Plan
    Paid licence (1–4 users)

  • Ahrefs — Lite

    Checked Date
    2026-09-11
    Amount
    119
    Currency
    EUR
    Billing Interval
    month
    Annual Commitment
    No
    Usage Limits
    Five unverified projects; unlimited verified projects. Weekly keyword updates. 100,000 crawl credits per month; maximum 25,000 pages per project. 1,000 report credits per user per month.
    Price Basis
    Monthly subscription
    Full record, verification and limitations
    Seats
    1
    Projects
    5
    Tracked Keywords
    750
    Crawl Pages
    100000
    Credits
    1000
    Overages
    Additional users and enabled PAYG usage can create automatic charges.
    Tax Wording
    Not established
    Trial Free Limits
    Ahrefs Free offers limited access for website owners.
    Mandatory Addons
    Not established
    Quote Only
    No
    Uncertainty Note
    Regional page displayed EUR. Optional add-ons excluded. Project count refers to unverified projects.
    Vendor
    Ahrefs
    Product
    Ahrefs
    Category
    Link research
    Plan
    Lite

  • Semrush SEO — SEO

    Checked Date
    2026-09-11
    Amount
    139
    Currency
    USD
    Billing Interval
    month
    Annual Commitment
    No
    Usage Limits
    500 keywords tracked daily and five monitored websites.
    Price Basis
    Monthly subscription
    Full record, verification and limitations
    Seats
    Not established
    Projects
    5
    Tracked Keywords
    500
    Crawl Pages
    Not established
    Credits
    Not established
    Overages
    Not established
    Tax Wording
    Not established
    Trial Free Limits
    Free trial advertised; duration and payment requirements not verified.
    Mandatory Addons
    Not established
    Quote Only
    No
    Uncertainty Note
    Monthly price explicitly contrasted with annual monthly-equivalent price. Seat count and tax treatment not verified.
    Vendor
    Semrush
    Product
    Semrush SEO
    Category
    SEO suite
    Plan
    SEO

  • Majestic — Lite

    Checked Date
    2026-09-11
    Amount
    39.99
    Currency
    GBP
    Billing Interval
    month
    Annual Commitment
    No
    Usage Limits
    One million analysis units; 5,000 Site Explorer rows per search; 60 report units per month. Fresh Index.
    Price Basis
    Monthly subscription
    Full record, verification and limitations
    Seats
    1
    Projects
    Not established
    Tracked Keywords
    Not established
    Crawl Pages
    Not established
    Credits
    1000000
    Overages
    Not established
    Tax Wording
    Prices exclude VAT.
    Trial Free Limits
    Seven-day money-back guarantee for new Lite/Pro customers; not a free trial.
    Mandatory Addons
    Not established
    Quote Only
    No
    Uncertainty Note
    Not established
    Vendor
    Majestic
    Product
    Majestic
    Category
    Link research
    Plan
    Lite

  • AccuRanker — Professional (displayed configuration)

    Checked Date
    2026-09-11
    Amount
    224
    Currency
    USD
    Billing Interval
    month
    Annual Commitment
    No
    Usage Limits
    Daily rank updates; keyword quantity controlled by a selector not exposed in the retrieved page.
    Price Basis
    Monthly subscription
    Full record, verification and limitations
    Seats
    Not established
    Projects
    Not established
    Tracked Keywords
    Not established
    Crawl Pages
    Not established
    Credits
    Not established
    Overages
    Not established
    Tax Wording
    Not established
    Trial Free Limits
    Not established
    Mandatory Addons
    Not established
    Quote Only
    No
    Uncertainty Note
    Keyword selector value unavailable. This is a displayed price, not a verified minimum or workload quote.
    Vendor
    AccuRanker
    Product
    AccuRanker
    Category
    Rank tracking
    Plan
    Professional (displayed configuration)

  • Clearscope — Essentials

    Checked Date
    2026-09-11
    Amount
    129
    Currency
    USD
    Billing Interval
    month
    Annual Commitment
    No
    Usage Limits
    50 tracked prompts; 50 pages; 20 topic explorations and 20 drafts per month.
    Price Basis
    Monthly subscription
    Full record, verification and limitations
    Seats
    Unlimited
    Projects
    Unlimited
    Tracked Keywords
    Not established
    Crawl Pages
    Not established
    Credits
    Not established
    Overages
    Optional page and draft add-ons offered; selected quantity and full cost not verified.
    Tax Wording
    Not established
    Trial Free Limits
    14-day free trial.
    Mandatory Addons
    Not established
    Quote Only
    No
    Uncertainty Note
    Not established
    Vendor
    Clearscope
    Product
    Clearscope
    Category
    Content optimization
    Plan
    Essentials

  • Frase — Starter

    Checked Date
    2026-09-11
    Amount
    49
    Currency
    USD
    Billing Interval
    month
    Annual Commitment
    No
    Usage Limits
    10 articles and 50 audit pages monthly; Content Guard monitors 10 pages.
    Price Basis
    Monthly subscription
    Full record, verification and limitations
    Seats
    1
    Projects
    1
    Tracked Keywords
    Not established
    Crawl Pages
    50
    Credits
    Not established
    Overages
    Starter stops at monthly limits; upgrade required for more capacity.
    Tax Wording
    Not established
    Trial Free Limits
    Seven-day free trial; no credit card required.
    Mandatory Addons
    Not established
    Quote Only
    No
    Uncertainty Note
    Month-to-month amount used; optional FraseCMS paid hosting tiers excluded.
    Vendor
    Frase
    Product
    Frase
    Category
    Content optimization
    Plan
    Starter

  • OtterlyAI — Lite

    Checked Date
    2026-09-11
    Amount
    29
    Currency
    USD
    Billing Interval
    month
    Annual Commitment
    No
    Usage Limits
    15 prompts tracked daily; ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. One workspace; 1,000 GEO audits per month.
    Price Basis
    Monthly subscription
    Full record, verification and limitations
    Seats
    Unlimited
    Projects
    1
    Tracked Keywords
    Not established
    Crawl Pages
    Not established
    Credits
    Not established
    Overages
    Not established
    Tax Wording
    Not established
    Trial Free Limits
    Free trial advertised; duration not verified.
    Mandatory Addons
    Claude, Google AI Mode and Gemini require extra add-ons if those engines are needed.
    Quote Only
    No
    Uncertainty Note
    Project count represents workspace count, not a verified domain cap.
    Vendor
    OtterlyAI
    Product
    OtterlyAI
    Category
    AI visibility
    Plan
    Lite

  • Surfer — Standard (annual)

    Checked Date
    2026-09-11
    Amount
    99
    Currency
    EUR
    Billing Interval
    month
    Annual Commitment
    Yes
    Usage Limits
    360 documents on the annual plan; annual credits reset yearly. 25 AI prompts refreshed weekly.
    Price Basis
    Monthly equivalent annual prepaid
    Full record, verification and limitations
    Seats
    Not established
    Projects
    Not established
    Tracked Keywords
    Not established
    Crawl Pages
    Not established
    Credits
    Not established
    Overages
    Not established
    Tax Wording
    Not established
    Trial Free Limits
    Not established
    Mandatory Addons
    Not established
    Quote Only
    No
    Uncertainty Note
    EUR99 is the advertised monthly equivalent, not a monthly invoice. The annual plan is charged upfront for the full year. Tax not verified.
    Vendor
    Surfer
    Product
    Surfer
    Category
    Content optimization
    Plan
    Standard (annual)

  • SE Ranking — Core (monthly)

    Checked Date
    2026-09-11
    Amount
    129
    Currency
    USD
    Billing Interval
    month
    Annual Commitment
    No
    Usage Limits
    2,000 keywords and 100 prompts daily; 250,000 audit pages monthly; 25,000 API credits; five domains for GEO research.
    Price Basis
    Monthly subscription
    Full record, verification and limitations
    Seats
    1
    Projects
    10
    Tracked Keywords
    2000
    Crawl Pages
    250000
    Credits
    25000
    Overages
    Not established
    Tax Wording
    Not established
    Trial Free Limits
    14-day free trial; no credit card required.
    Mandatory Addons
    Not established
    Quote Only
    No
    Uncertainty Note
    Monthly figure used rather than discounted annual figure. Optional Agency Pack excluded.
    Vendor
    SE Ranking
    Product
    SE Ranking
    Category
    SEO suite
    Plan
    Core (monthly)

  • Peec AI — Starter (monthly)

    Checked Date
    2026-09-11
    Amount
    Not established
    Currency
    Not established
    Billing Interval
    month
    Annual Commitment
    No
    Usage Limits
    50 prompts; choice of three models; daily tracking.
    Price Basis
    Unverified dynamic price
    Full record, verification and limitations
    Seats
    Unlimited
    Projects
    1
    Tracked Keywords
    Not established
    Crawl Pages
    Not established
    Credits
    Not established
    Overages
    Not established
    Tax Wording
    Not established
    Trial Free Limits
    Not established
    Mandatory Addons
    Not established
    Quote Only
    No
    Uncertainty Note
    Current pricing page exposed plan limits but no numeric price. Older official comparison and instruction pages conflict, so no amount is reproduced.
    Vendor
    Peec AI
    Product
    Peec AI
    Category
    AI visibility
    Plan
    Starter (monthly)

  • Mangools SEO Package — Basic

    Checked Date
    2026-09-11
    Amount
    Not established
    Currency
    Not established
    Billing Interval
    Not established
    Annual Commitment
    Not established
    Usage Limits
    Keyword research, SERP analysis, rank tracking, backlink research and site analysis; numeric allowances were not exposed.
    Price Basis
    Unverified dynamic price
    Full record, verification and limitations
    Seats
    Not established
    Projects
    Not established
    Tracked Keywords
    Not established
    Crawl Pages
    Not established
    Credits
    Not established
    Overages
    Not established
    Tax Wording
    Not established
    Trial Free Limits
    48-hour refund policy, excluding two consecutive subscriptions; not a free trial.
    Mandatory Addons
    Not established
    Quote Only
    No
    Uncertainty Note
    Current page exposed neither numeric amount nor selected billing term. Both monthly and yearly renewal are documented. Annual commitment remains unknown.
    Vendor
    Mangools
    Product
    Mangools SEO Package
    Category
    Rank tracking
    Plan
    Basic

Dataset change log

  • September 11, 2026 — initial sourced dataset assembled for editorial review; not published.

How should you use this SEO tool pricing database?

Use the SEO tool pricing database to build a shortlist around a defined job and budget. Begin with the category, then inspect the billing term and limits before opening the vendor’s checkout. A price alone cannot establish suitability.

  1. Select the job: crawling, rank tracking, link research, content or AI visibility.
  2. Compare plans that can handle your expected workload.
  3. Read the uncertainty note and the original pricing page.
  4. Record the final checkout amount before authorizing a subscription.

Download the CSV to keep your comparison alongside an internal budget. Preserve its checked date when sharing it with colleagues.

Which SEO tool prices are included?

The first edition includes one selected plan for each of 12 products, spanning specialist tools and broader suites. Selection provides a manageable comparison sample; it does not imply that an omitted vendor is unsuitable.

  • Crawling: Screaming Frog SEO Spider.
  • Link research and suites: Ahrefs, Majestic, Semrush and SE Ranking.
  • Rank tracking: AccuRanker and Mangools.
  • Content optimization: Clearscope, Frase and Surfer.
  • AI visibility: OtterlyAI and Peec AI.

Capabilities overlap. The category describes why the product appears in this sample, rather than every feature it offers. Peec AI and Mangools remain visible with missing prices because the retrieved pricing pages did not expose a reliable amount.

How do monthly and annual SEO subscriptions compare?

Monthly subscriptions charge for a month; annual subscriptions can display a monthly equivalent while requiring payment for the entire year. Compare both the payment due and the commitment period.

Surfer’s pricing page explicitly identifies its displayed Standard rate as billed yearly and says annual plans are paid upfront. That is a different cash commitment from a month-to-month subscription.

  • Monthly bill: the amount charged for the selected month.
  • Annual monthly equivalent: an annual price expressed across 12 months.
  • Renewal terms: the point at which another payment becomes due.

Do not assume cancellation creates a refund for unused months. Check the vendor’s cancellation and refund conditions separately.

How do you compare SEO tools for the same workload?

Compare SEO tools using the same sites, users, reporting frequency and expected usage. A practical workload brief removes differences that a price column conceals.

What should a workload brief contain?

A workload brief should name the work you actually expect to complete. For a small publication, write down:

  • The number of people who need editing access.
  • The sites and pages you need to crawl.
  • The keywords, countries and devices you need to monitor.
  • The articles, prompts and exports you expect each month.

How should you test a shortlisted plan?

Test a shortlisted plan against that written workload before committing annually. Run a representative task, export the result and check whether another colleague can use it. Our crawler selection guide explains how to assess workflow fit beyond the subscription price.

Which limits can change your SEO software bill?

User seats, usage allowances and optional features can change the bill even when the advertised base price stays the same. Inspect the allowance unit as carefully as the number.

Ahrefs documents automatic charges for additional users and enabled pay-as-you-go consumption. A published plan limit does not, by itself, establish a spending ceiling.

  • Crawl limits may apply per project, per audit or per month.
  • Rank tracking must match the update frequency you need.
  • AI monitoring must include the engines and prompt coverage you intend to measure.
  • Content credits may reset on a different schedule from your reporting cycle.

Taxes, foreign-exchange charges and selected add-ons may also affect checkout. A blank tax field means the treatment was not verified, not that tax is zero.

How are SEO tool prices verified and maintained?

Prices are recorded from official vendor pricing pages with a checked date, plan name, currency and billing basis. Numeric gaps remain blank when a page does not expose enough information; older roundups do not fill them.

  1. Open the current official pricing page.
  2. Confirm the displayed plan, currency and commitment.
  3. Record usage limits and unresolved conditions.
  4. Compare the revision with the previous dataset.

The review policy is weekly during the launch month and monthly afterward. Prices older than 45 days should be withheld until checked again. The Research Desk maintains this resource; corrections can be submitted through the editorial contact form.

How does software pricing fit a publication budget?

Software pricing belongs beside content, hosting and maintenance costs in a publication budget. Buy access to information that changes a decision, rather than accumulating overlapping dashboards. Establish a measurement baseline before adding another reporting subscription.

SEO tool pricing questions

Are these the cheapest SEO tools?

No. This sample compares documented offers without claiming market-wide coverage or ranking product quality. Free tools and other paid plans may fit a particular workload.

Does a missing price mean the tool is free?

No. A missing price means this edition could not verify an amount. A quote-only offer is identified separately from a dynamic pricing page that did not reveal its price.

Can you compare prices in different currencies?

Compare prices in different currencies only after applying an exchange rate with a recorded date. GBP, EUR and USD amounts cannot be added or ranked as equivalent prices. This database keeps native currencies and performs no conversion.

Does a free trial prove a tool will improve rankings?

No. A trial helps evaluate access, usability and output. It does not demonstrate that purchasing the software will improve rankings or earn AI citations.

Choose a measurement job first

Choose a measurement job first by writing the question your SEO software must answer. Compare the plans that supply that measurement within your budget. The Tools & Measurement collection provides related guidance for building that evaluation.

Written by

Approve SEO Research Desk

Approve SEO Research Desk is a collective publication byline for documentation-based analysis of tools, technical changes and measurement. The byline describes the work behind a piece; it is not a fictional person or a claim about team size. Its articles focus on what a source actually says, what remains uncertain and which practical checks a website owner can perform. Product comparisons explain selection criteria instead of presenting unsupported hands-on ratings. Update coverage links to the original announcement and keeps the announcement date separate from the article’s publication date. Readers can report inaccuracies or suggest better primary evidence through the editorial contact form.

Keep exploring

More in this section ↗